about us

Imagine this...
​
An opticians practice that will offer you an appointment within 24 hours.
​
Somewhere you will see the same friendly faces each time you visit, and optometrists who will remember you and probably know where you went on holiday last year!
​
A place where you will receive the most thorough eye examination using the latest technology, without feeling rushed or feeling like you are on a conveyor belt.
​
Dispensing staff who will take the time to give you expert advice on frame and lens choice without adding on unnecessary extras.
​
Glasses that look great and won't break the bank that can, in many cases, be taken home with you within the hour.
Highly qualified optometrists who will test your eyes in your own home if it's too difficult for you to get out.
Sounds too good to be true doesn't it?
​
R W Cole Opticians was established in 1955 by Robert Cole. Over the last 60+ years we have prided ourselves on always putting the patient first. We are a familiar sight in the heart of Pillgwelly in Newport town centre and have stood the test of time due to our excellent service to our loyal patients.
​
We set aside 30 minutes for each appointment so you don't feel rushed and we have the time to get to know you and your eye history.
​
All our optometrists are fully qualified and registered with the General Optical Council and are accredited to provide all enhanced eyecare services available in Wales.
​
To us, you are a person, not just a pair of eyes. We give honest, professional advice, and will not recommend spectacles unless you really need them.
As an independent opticians, our motivation is to provide the very best in patient care, rather than being sales driven.
​